I learned a new word today: “Hedonism”
he·don·ism n.

1. Pursuit of or devotion to pleasure, especially to the pleasures of the senses.
2. Philosophy. The ethical doctrine holding that only what is pleasant or has pleasant consequences is intrinsically good.
3. Psychology. The doctrine holding that behavior is motivated by the desire for pleasure and the avoidance of pain.

Which makes me think that some how Head’n'Shoulders of Maxwellhouse was aptly named, even if by coincidence.